— CASE STUDY #001
Building DigiWizy.in: 98/100 PageSpeed in 5 Days.
Summary: DigiWizy built its own agency website from scratch in 5 days using hand-coded HTML5, GSAP scroll animations, JSON-LD structured data, and Netlify CDN. Result: 98/100 Google PageSpeed, sub-100ms TTFB, and a fully SEO-optimised architecture with FAQPage schema for Google AI Overview eligibility.
We don't just build websites for clients — we built our own the same way. No templates. No WordPress. No page builders. This is a transparent breakdown of exactly how DigiWizy.in was engineered.
Build an agency website that practices what it preaches.
Most web design agencies in Lucknow use WordPress templates for their own sites. That immediately undermines their credibility. If you can't build your own site from scratch, why should a client trust you with theirs?
We set ourselves three non-negotiable constraints:
- 98/100 minimum PageSpeed score — the same standard we guarantee to every client.
- Complete from scratch in 5 days — proving our 5—7 day delivery promise is real.
- Zero dependencies on CMS or page builders — hand-coded HTML5, CSS, and vanilla JavaScript only.
Engineering-first. Design-second. SEO-always.
Instead of starting with wireframes or mockups, we started with the technical architecture. Every design decision was filtered through three questions: Will this hurt PageSpeed? Will this confuse Google? Will this convert?
Architecture Decisions
- Static HTML over React SPA: Eliminated JavaScript hydration cost entirely. Google crawls raw HTML — no rendering delay.
- GSAP over CSS animations: Hardware-accelerated scroll animations (ScrollTrigger) with zero layout shifts. Loaded from CDN with HTTP/2 multiplexing.
- Silo page structure: Each service gets a dedicated URL (/custom-business-websites, /ai-landing-pages) with its own JSON-LD schema, FAQs, and internal link network.
- JSON-LD entity graph: ProfessionalService -> LocalBusiness -> FAQPage -> BreadcrumbList. A full schema graph on every page, telling Google exactly what DigiWizy is, where it operates, what it costs, and how to contact us.
- Netlify CDN: Global edge deployment. Sub-100ms TTFB in India. Atomic deploys. Automatic HTTPS. Zero-downtime rollbacks.
Every tool chosen for performance, not convenience.
There are no frameworks here — no React, no Next.js, no Tailwind. Every byte served to the browser was intentional.
5-Day Build Timeline.
This is the exact sequence we followed. The same process applies to every client project — structured, predictable, and accountable.
Architecture & Design System
Defined the "Industrial Obsidian" design language — colour tokens, typography scale, spacing grid, component inventory. Created the CSS custom property system. Built the nav, footer, and mobile menu components.
Core Pages
Built the homepage hero, services section, pricing engine with dynamic currency detection, and the trust strip. Integrated GSAP ScrollTrigger for reveal animations. Built the contact form with Formspree backend.
Secondary Pages & SEO
Created About, Work, Why Us, Terms of Service pages. Implemented JSON-LD ProfessionalService + LocalBusiness schema. Added Open Graph and Twitter meta cards across all pages. Built the sitemap.xml and robots.txt.
Silo Pages & GEO Layer
Engineered dedicated service silo pages (/custom-business-websites, /ai-landing-pages) with FAQPage schema, AEO TL;DR blocks, BreadcrumbList, and internal link networks. Created llms.txt for AI crawler discovery. Configured Netlify redirects for clean URLs.
QA, Performance & Deployment
Cross-device testing on Android, iOS, desktop. PageSpeed audit — scored 98/100. Schema validation via Google Rich Results Test. Deployed to Netlify production with atomic build. Submitted sitemap to Google Search Console.
The Results.
If we can't build our own site right, we have no business building yours.
This case study exists for one reason: proof. We don't ask clients to trust promises — we ask them to inspect our own work. Run digiwizy.in through Google PageSpeed right now. View the source code. Check the schema. The evidence is live, public, and verifiable.
Every technique used on this site — the semantic HTML5, the GSAP animations, the JSON-LD entity graphs, the Netlify CDN deployment — is the exact same stack we use for every client project. Same standards. Same speed. Same price.